Issue N^o21
March 2025

Staying ahead in digital commerce

Welcome to a refreshed Conway & Co newsletter!
Our content platform is evolving: it's a sign we're transitioning to the next chapter.

Digital commerce is changing at breakneck speed. AI transformations, shifting markets, and rising consumer expectations — staying ahead of all that requires more than just raw information; it demands curated resources and tools.

This is what we're up for. Behind the scenes, we're building conway.world, a go-to hub for busy digital commerce leaders, seeking practical resources and a community of peers.

Want to be part of the launch? Take this 1-minute survey to let us know what matters most to you.

Recent insights

Your tech strategy is your business strategy: an e-com leader's guide

Understanding the fundamental architecture that should be driving your technology decisions.

How top brands adopt AI (and you could too)

Learn how top brands are driving revenue, reducing costs, and building customer loyalty with AI.

The PROMISE podcast

Our founder, Jons Janssens, recently took part in the Promise podcast with Harald Lamberts to discuss how brands should approach AI adoption and create seamless customer experiences.

Check out the podcast on Spotify or Youtube.

#10 - Jons Janssens from Con...

Mar 26 · PROMISE podcast

48:02

Tech Stack Navigator

Top tools & software that caught our attention this month.

Operations

Swap Commerce

Powers operations for e-com brands looking to scale. From shipping, tracking, and package protection, to returns and cross-border.

commerce

Shoplift

CRO & A/B testing copilot that integrates with your theme to optimize your conversion funnels. Build your test directly in Shopify.

Integrations

Chargeflow

Prevents and recovers chargebacks for online merchants, using AI, data, and integrations. It claims to reduce chargebacks by 90%, save dispute fees, and provide insights and alerts.

Continue exploring

Dive into our independent exploration tool to gain a clear
view of your digital commerce tech infrastructure.

Learn more

Conway Brand Radar

Top 3 wins in digital commerce this month

Each month, we break down brands that crushed it—whether through massive revenue jumps, bold funding rounds, or innovative product launches. The goal is not just to celebrate wins but to uncover what they signal for the industry.

Studio Nicholson

Marked its 15th anniversary with notable growth, including a 77% year-on-year increase in e-commerce sales and expansion into over 250 global retail locations.

Traffic in March 205: 77K
YoY traffic growth: +72%
DXP highlight: "Members Only" products

AKT London

This natural deodorant brand's DTC site is booming, with 90% of sales online and a 14,000+ subscriber base driving 42% of monthly revenue. AKT closed a $7 million Series A led by Felix Capital in late 2024.

Traffic in March 2025: 166.6K
YoY traffic growth: +60%
DXP highlight: Customer reviews

Golden Goose

The Italian luxury sneaker label has turned its cult following into a community of 2 million customers since 2020. In January, Blue Pool, an investment firm backed by Alibaba co-founder Joe Tsai, has bought a 12% stake in the company.