Issue N^o24
July 2025

How to predict success in digital commerce?

The campaign worked. But do you really know why?

That’s the trap most brands fall into. A viral moment, a standout collab: worth celebrating, sure. But momentum without understanding might be a false signal.

Predictable growth depends on two things: system clarity and signal discipline.

System clarity means knowing what caused the result: if you’re switching workflows or tactics without a clear understanding, your success will be guesswork. It's hard to repeat what you don’t understand.

Signal discipline is not seeing every spike as a win. A traffic surge might not be real traction. And if CAC keeps rising but no one returns, you don't have a sustainable strategy.

And even if your experience is solid, can you scale it? Can you deliver consistently when demand surges?

That’s the real test. It inspired us to build Conway Brand Radar.

We don't have acces to P&L data, but we surface early signals: traffic trends, hiring moves, company news. Signals that don’t prove success but often precede it. Our goal is to ask the right questions: is this growth consistent? Strategic? Built to last?

Recent insights

H1 update: Top Dutch consumer brands in 2025

We’ve re-scanned 250+ Dutch consumer brands:

37% saw declining traffic
14% grew >100%
Purpose-led and creator brands are gaining ground

Curious to see where your brand stands?

Explore

Tech Stack Navigator

Top tools & software that caught our attention this month.

Processes

Boomerang

After WeTransfer faced backlash for training AI models on user files, former co-founder (and Conway & Co board member) Nalden launched an alternative for file sharing.

DAta

Intelligems

The tool lets a scrappy Shopify store experiment with pricing and shipping strategies as easily as testing ad copy. It directly integrates with Shopify to split-test product prices, shipping thresholds or bundles.

Processes

Zowie

This plug-and-play chatbot is built for online brands, instantly handling repetitive customer questions across chat and email. Out of the box it recognizes e-commerce topics (e.g. “Where’s my order?” or return requests) and automates those replies.

Continue exploring

Dive into our independent exploration tool to gain a clear
view of your digital commerce tech infrastructure.

Learn more

Conway Brand Radar

Top 3 wins in digital commerce this month

Each month, we break down brands that crushed it—whether through massive revenue jumps, bold funding rounds, or innovative product launches. The goal is not just to celebrate wins but to uncover what they signal for the industry.

Mother's Earth

Founded by Lisette Gutker de Geus and her son Floris, the brand offers a plant-based and plastic-free cleaning sheets that challenge traditional laundry and dishwasing products since 2023. The brand grew in international retail scene and maintains sustainable online growth.

Traffic in June 2025: 254K
YoY traffic growth: +2200%
DXP highlight: Brand's donations

Tenue Soleil

A certified B-corp, Tenue Soleil was created by Dr. Daniel Kadouch, a skin cancer specialist, who saw first-hand how poor sun protection habits caused long-term skin damage. Their mineral sunscreen won the Dutch Beauty Award and the brand expands awareness with other lifestyle names like Love Stories or Les Coyottes.

Traffic in April 2025: 27.9K
YoY traffic growth: +306%
DXP highlight: Preloved collection

Seepje

With 99%+ natural pingredients, Seepje has secured €4.2 million from ABN AMRO Sustainable Impact Fund in 2023. Today the brand is rapidly expanding through international retail scene like Alnature, dm and onther supermarket chains.