Though growing brands are often aware of the complexity trap, it doesn’t hit all at once. It creeps in over time through new markets, new sales channels, new hires, new tools. Suddenly, inventory is right in the warehouse but wrong online. Prices don’t sync across channels. Quick manual system updates now require FTEs. These are signals that your company’s setup simply can’t keep up as the scale grows. We call that low digital maturity: it slows execution, inflates costs, and turns small problems into system-wide delays. Most brands look at symptoms in isolation: a pricing bug, a campaign delay, a broken integration. But improving digital maturity means stepping back to see how these problems are connected, and fixing the system behind them.
That’s how you scale without chaos. Curious where your biggest friction points are? Take our Digital Maturity Test to get instant results.
Recent insights
Most teams aren’t blocked by ambition. They’re blocked by complexity.
This 5-minute test maps your digital maturity across strategy, tech, data, and team, showing what the problem and focus are to improve your digital maturity before AI, scale, or transformation are even possible.
Each month, we break down brands that crushed it—whether through massive revenue jumps, bold funding rounds, or innovative product launches. The goal is not just to celebrate wins but to uncover what they signal for the industry.
Typology
Paris-based Typology, France’s top-selling digital-native skincare brand, notched an unconventional win in late May 2025 by expanding into luxury hospitality instead of retail stores. The brand announced a partnership with Accor’s MGallery boutique hotels, supplying in-room amenities and spa products across the chain.
Traffic in April 2025: 1.7M YoY traffic growth: +64% DXP highlight: Diagnostic test
Velasca
Velasca, a Milan-based shoe and apparel label blending Italian craftsmanship with e-commerce – reported robust growth and big ambitions in April 2025. After 9% revenue growth in 2024 (to €23.5 M), Velasca announced plans to open 37 new stores by 2028 across Europe and the US.
Traffic in April 2025: 837.8K YoY traffic growth: +83% DXP highlight: Artisinal craftsmanship story
Touchland
In May 2025, Touchland, a design-forward hand sanitiser and fragrance brand, was acquired by Church & Dwight for up to $880 million; a remarkable exit for a company that began with a Kickstarter campaign in 2018. Touchland transformed hand sanitiser from a utilitarian product into a fashion accessory, which resonated with younger consumers.
Traffic in April 2025: 181K YoY traffic growth: +108% DXP highlight: Special editions & collabs