Newsletter N°24

Issue No24July 2025 How to predict success in digital commerce? The campaign worked. But do you really know why? That’s the trap most brands fall into. A viral moment, a standout collab: worth celebrating, sure. But momentum without understanding might be a false signal. Predictable growth depends on two things: system clarity and signal discipline. System clarity means knowing what caused the result: if you’re switching workflows or tactics without a clear understanding, your success will be...