Newsletter N°23

Issue No23June 2025 Why does growth bring chaos? Though growing brands are often aware of the complexity trap, it doesn’t hit all at once. It creeps in over time through new markets, new sales channels, new hires, new tools.Suddenly, inventory is right in the warehouse but wrong online. Prices don’t sync across channels. Quick manual system updates now require FTEs. These are signals that your company’s setup simply can’t keep up as the scale grows. We call that low digital maturity: it slows...