Newsletter N°25

Issue No25August 2025 You don’t win with AI by tinkering at the edges Most companies start with small pilots: a marketer runs prompts to draft ads or a product manager launches a chatbot. These projects are great to test the waters, but often the momentum for real adoption dies when it hits the data mess, unclear processes, and poor system integration. We see the AI bubble of failed promises is starting to build up. The technology will be blamed, but the challenge is in the processes and the...